The Penn State Huck Institutes of the Life Sciences is dedicated to life sciences research, scientific degree programs, and professional training, as well as encouraging new perspectives across disciplinary boundaries. Its online presence is made up of various disparate web sections spanning 11 research units, 12 graduate programs, and 8 instrumentation facilities. Faced with the challenge of a disparate web presence and moved by the desire to drive visitors to their Education section, the Huck Institutes has decided to follow the success that other Penn State departments have had with their redesign projects, and embark on an overhaul of their own web presence.
As a result, Six Feet Up has proposed a Discovery & Analysis project and partnered with Abstract Edge, a boutique digital consulting firm based in Baltimore. The goal is to develop a new integrated and consistent online branding for the Huck Institutes by building some visual distinction between the various entities without losing the overall understanding that the section is part of the Huck Institutes. This effort will result in the design of several new key templates.
Six Feet Up will also help develop the business requirements, refine the wireframes and provide technical recommendations, as well as detailed estimates related to the implementation of several new features.
The website redesign project is scheduled to start later this Fall.