Challenge

Based in Illinois, Holland Company enjoys a world leader position in the rail maintenance market. Following a series of company acquisitions, Holland was in need of a new corporate website integrating all departments in a consistent matter under one common look. 

Implementation Details

Six Feet Up provided marketing consulting services to help Holland finalize their new positioning and organize their online content. Six Feet Up then translated the newly defined branding strategy into a website design that ties in with Holland's existing collaterals. Six Feet Up partnered with Contextual Corp to implement a Plone-based Content Management System that allows Holland Staff to easily manage content onto the new website. In addition, the new site features a product catalog that directly integrates with Holland's existing ERP system by pulling XML information and displaying the data directly into the Plone interface. Finally, Six Feet Up deployed a clustered Zope server at Holland's facility to ensure maximum availability.

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